$GML: The Billion Dollar Secret

A New Book Just for Managers

ISBN: -13-226705-5

Pages: 209

Publisher: Prentice Hall (Goldfarb Series)

Author: Chet Ensign

Chet Ensign is known as an SGML publishing expert. He has broad experience in the implementation of SGML systems. He is the founding member of the SGML Forum of New York and is the chair for the external communications committee of SGML Open.

Indended Audience: This book is intended for the executive who is trying to make sense of SGML from a business perspective. It is not a book about technology, but rather discusses the business benefits to be derived from basing an organizations information strategy upon SGML.

Summary: Chet Ensign begins the book by the role of discussing document-based information within an enterprise. The value of document-based information, the inefficiencies in the creation of this information, and use of the end use of the information are highlighted in order to show how utilizing SGML can both streamline publishing within an organization and can provide general access to valuable corporate information assets. The second chapter in the book provides a study of an SGML-implementation gone wrong. In this chapter, Mr. Ensign shares with executives the mistakes that he has observed over the years in the fictional account of TypiCorp's attempt to implement SGML. Ensign then documents a series of successful SGML implementation's including Grolier, Sybase, United Technologies, and Mobil. The goal of the book is to provide executives with a new way to think about a company's documents and the information they contain.

$GML the Billion Dollar Secret is the first book designed to provide executives with an understanding of SGML from a business perspective. It will be incredibly useful to those who must decide how to leverage the intellectual capitol of their organizations to meet today's emerging business requirements. This is a perfect companion for those attending the management track today. It can be purchased at the GCA Bookstore.